Arpita Shukla is a motivated young woman who is already juggling multiple roles in her life. She embodies everything a modern Indian girl should be: vivacious, self-assured, and eager to explore the world’s more challenging corners. She has always been there for her fellow girls, encouraging them and debating issues concerning women’s rights.
“Anchored by a modular collection of timeless pieces, we believe purposeful design can transform daily experiences. Entrepower is a fusion of Scandinavian minimalism with a streetwear inflection appealed to consumers looking for a fashion take on casual basics. Our design principles have remained constant since, rooted in the beauty and humility of functional clothing. Each collection uses signature pieces, such as the worker’s jacket, as a launchpad for ideas that connect with deeply rooted emotion. ” – Devanshi Shukla, Founder
- The brand’s vision revolves around women empowerment and it aims at helping women feel empowered as well as comfortable and confident through their designs
- The brand believes in “coexistence of dichotomies” – simplicity and elegance, style and comfort, versatility and permanence.
- It focuses on functionality in power dressing