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CHANGING FASHION NORMS

Gita Omri Brown is an Israeli-American designer based in New York. Gita has made it her mission to achieve excellence in inclusive fashion design for women. More women are joining the size acceptance movement and are demanding recognition of their need for high quality fashion forward clothing regardless of size. So now you can go to a fashion show and see someone who looks like you. By eliminating the split between the sizing groups and promoting body positivity, Gita’s hope is to lower the importance of belonging to one size group or another and bring back joy to the shopping experience.

“By providing an inclusive line we put to rest the alienating term “plus size” used to describe women who do not fit the archaic standards of beauty,” – Gita Omri 

Inclusivity and body positivity took over the runway at the Gita Omri show on 9/9/22, as two models walked the catwalk side by side one a size 4 and the other a size 20! In all my 8 years attending fashion week I have never seen this done before! It was truly revolutionary to watch! Her Collection “RESILIENCE” showcased 37 looks inspired by her personal experience and journey with fashion.  As a woman who spent her life struggling with the size of her body and all the accompanying issues, Gita understands first-hand the need for inclusion and respect for all shapes and sizes in fashion.

“I find inspiration in the resilience of women. We all have our own journey, our own story. Fashion and clothing help tell our story to the world. Our bodies are a major part of our evolution; that’s why inclusive sizing is so important.” – Gita Omri

Our mission is to reintroduce fashion as a tool to enhance one’s confidence and self-esteem. With my label, I seek to empower women to present themselves  to the world in their true form with pride, acceptance, and authenticity.  We all deserve to look and feel our best regardless of our race, nationality, or SIZE.  Dignity has no size tag and fashion should reflect that.

“As a brand, I am determined to bring together old-world sophistication with new-world values,”

– Gita Omri 


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