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 • Clothing  • M O R P H by MANNAT GUPTA

M O R P H by MANNAT GUPTA

M O R PH is the latest collection from brand M A N N A T  G U P T A . The new collection delivers unparalleled merchandising wizardry and a see-now, buy-now option for its discerning clientele across the globe. With a diverse offering of day and night looks and an inclusive size range – the MORPH collection successfully reinstates Mannat Gupta as a homegrown brand with “Global fashion cachet”. The collection itself is a riot of minimalistic colors that successfully balances a contemporary aesthetic with their highly coveted and impactful designs. The concept of metamorphosis has intrigued the brand this season. Destroying one’s physical features and taking rebirth in the most extravagant form. Morph explores the stages of creating, dismantling, and transforming into a higher self/form. Interesting color play, surface ornamentation, fabric manipulation, and gleaming details are the highlight of this collection. 

Evolution is a key concept that is practiced at MANNAT GUPTA. The designer believes in progress at each step and being a better version of oneself. The concept of metamorphosis has intrigued the brand this season. Destroying one’s physical features and taking rebirth in the most extravagant form. Morph explores the stages of creating, dismantling, and transforming into a higher self/form. Interesting color play, surface ornamentation, fabric manipulation, and gleaming details are the highlight of this collection. It glistens with engaging contradictions: the mixture of romance and abrasion; a contemporary spirit laden with history; the layering of evanescence and sharpness. The collection resonates for its intensity, its authenticity and its craft. Creating a sensory and emotional shift. The founder and creative director of the eponymous label, Mannat chartered the brand’s growth through a nimble, creative agenda plugged into culture and use of new forms of media. A gradual stylistic evolution has helped to reinforce a consistent brand identity with consumers.